Writing great content is a good step towards making sales. But it isn’t enough. You know that, yes? You’ve created a range of contents to sell your products – reels for your Instagram wall, punchy captions to market what you sell on Twitter, a touching story for the Facebook audience. Or perhaps you have created a landing page where prospects can learn about your work, your journey from adversity to achievement through persistence. A good story melts the hearts. Yet, the sales aren’t pouring in. And you haven’t figured out why.