Dijitol Newsletter Issue 3: The value of smart marketing

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Let’s face it: everyone hates intrusive advertisements irrespective of status and position. Many business owners know this but still, go to great lengths to create and place adverts. You hate adverts too, but you still spend heavily on advertising, don’t you?

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Let’s face it: everyone hates intrusive advertisements irrespective of status and position. Many business owners know this but still, go to great lengths to create and place adverts. You hate adverts too, but you still spend heavily on advertising, don’t you?

It isn’t easy to point out why this is the case. Could it be because we’re all convinced that advertising is the only way to sell? Or do we just get carried away by the excitement of the new products we create and feel compelled to immediately push them into social feeds and emails?

Whatever the case, we need to rethink marketing and the efficacy of advertisements. There is a need to avoid intrusive advertising while pursuing smart marketing processes.

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